Xarelto Prelaunch Campaign Materials

From the inception of the 'Get the Monkey Off Your Back' concept to the development of all prelaunch materials, the Xarelto prelaunch campaign was designed to inform medical professionals about the serious threat of VTE (Venous Thromboembolism). At the same time, it introduced a solution—Xarelto—helping to ease those concerns. In 2009, the campaign was honored with the Rx Club Award of Excellence for its impactful and creative execution.