Xarelto Prelaunch Campaign Materials

From the inception of the “Get the monkey off of your back” concept, to the creation of all prelaunch campaign materials, the Xarelto prelaunch campaign informed medical professionals of the serious threat that VTE (Venous thromboembolism) posed. But also helped them eliminate that worry, and give them an introduction to the drug Xarelto. And in 2009, this prelaunch campaign received 2009 Rx Club Award of Excellence.