Exelon Patch iPad Playbook

This iPad playbook was developed for Exelon Patch, a treatment for Alzheimer’s disease, to provide a clear and comprehensive understanding of the product. Leveraging the striking imagery of the 'Maze' campaign, it powerfully illustrates the disorienting effects of Alzheimer’s while raising awareness of the disease’s impact. From application to dosing, the playbook covers everything healthcare professionals need to know about Exelon Patch.